![]() ![]() Another popular special was 1974's The Year Without a Santa Claus, based loosely on Phyllis McGinley's 1956 poem of the same name. 1970 brought another famous special, Santa Claus is Comin' to Town, which starred Fred Astaire as narrator Special Delivery Kluger, a mailman answering many questions about the origins of Santa Claus, voiced for the first of several times by Mickey Rooney. The following year (1969), Jimmy Durante sang and told the story of Frosty the Snowman, with Jackie Vernon voicing the titular snowman. That same year, Videocraft became Rankin/Bass Productions and adopted a new logo, although they retained a Videocraft byline in their new closing logo until 1971. In 1968, Greer Garson's dramatic narration carried through The Little Drummer Boy, set during the birth of the baby Jesus. In 1967, they adapted Charles Dickens' Cricket on the Hearth, with Roddy McDowall voicing the titular Cricket Crocket. May's 1939 story and Johnny Marks' 1949 song of the same name. Videocraft began producing Christmas specials, many of which would be based on popular Christmas songs, with 1964's Rudolph the Red-Nosed Reindeer, based on Robert L. Rankin and Bass followed the Pinocchio series with a traditional cel-animated series, Tales of the Wizard of Oz, in 1961. The series was produced using "Animagic", a stop-motion animation process pioneered by George Pal's " Puppetoons" and Art Clokey's Gumby and Davey and Goliath. One of Videocraft's first projects was an independently produced series, The New Adventures of Pinocchio. and Jules Bass pm September 14, 1960, under the name Videocraft International. The company was founded by Arthur Rankin, Jr. The company's original name and logo, as seen in the end credits of Rudolph the Red-Nosed Reindeer. ![]()
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